Introduction: QR codes – linking onsite visits with online conversations

Hello and welcome.  My name is Angela Nesic, I am studying Digital Heritage at Leicester University and as part of my masters project work will be using QR (Quick Response) codes with the artwork in the ‘Unstable States’ exhibition at the Whitworth Art Gallery.  QR codes are 2D barcodes which when scanned by a smart phone can link to a web page, providing a link between the physical and virtual worlds.  In this case the codes will link to blog posts here with further information about the themes of the exhibition and to provide a space for visitors to share their thoughts while in the gallery or after their visit.

This is what a QR code looks like, this one links to the Whitworth Art Gallery homepage:

To use the QR codes you will need a camera phone with internet access.  Simply download one of the many free QR reader apps available e.g. beetag or neoreader and you’re ready to go.  With a reader installed all you need to do is photograph the QR code and you will be taken directly to the relevant site.  It is also possible to access the blog by typing the web address printed below each code or via the link on the Whitworth’s web site.

As I will be writing primarily for mobile phone access from now on the posts will be fairly short and may link to other web resources for exploration.  Please feel free to comment on any aspect of the exhibition and related themes – your reactions to the artworks, any memories of the locations depicted, anything at all.  May the online conversation continue long after your visit.

As part of my research findings  I will use statistics from the site – in particular how many times information was accessed by using the QR codes or via the website and how many comments were made. Please note that if comments relate to QR codes they might be included as examples in my write up. Any comments used will be anonymised.

QR Code is registered trademark of DENSO WAVE INCORPORATED.

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